Dicas de Gestão

5 Tricks to Optimize Data Analysis

5 Truques para otimizar a análise de dados

Optimize your business data analysis

Nowadays we receive 5 times more information than in 1987. In 20 years the information we received has quintupled and the sources that give rise to this information also increased drastically. One of the most important challenges for managers is how to handle with all of this data and analyze it to optimize processes and increase productivity. In this article, we’ll show you 5 tricks to optimize data analysis!

Create simple reports

The tendency of managers is to create reports with many pages and complex terms that make it difficult to analyze. The ideal is to make short reports that contain only the essential information to making the right decisions for the business. Create appealing and easy-to-read graphs because through these elements it will be easier to convey your message and better understand the data.

Track the consumer on their journey

Analyzing consumer behavior throughout his buying journey allows you to create a history about the customer and find consumer trends. You will be able to have a much more targeted and assertive marketing action that will have repercussions on sales. Use the customer knowledge in your favor and give him what he needs at every stage of his journey.

Use Big Data

Big Data in business allows interconnection between systems and departments. In this way, it’s possible to have a more integrated vision about the whole business and all the areas come out to win. It is also possible to increase the team spirit and collaboration in the company because there is a knowledge about the work of all the elements.

Set relevant KPIs

It’s crucial that you know what you want to analyze. If you don’t have a well-defined purpose for analyzing the data, it will be difficult to get something relevant out of them. Define business metrics tailored to your business reality and make a frequent review. Business is not static and what is important to analyze today may not be important tomorrow.

Analyze the data in real time

The life of your company happens now and it’s now that you must have knowledge about what is going on. Making decisions based on reports a week late is reactive and only being proactive you can win in today’s business world. Softwares like Multipeers allow a real-time analysis of everything that is happening, enabling you to act immediately to always be one step ahead of the competition. You will have all the information coming from the various information systems present on a single dashboard.

In conclusion, we can say that a correct data analysis optimizes the work, improves performance and allows a more conscious planning of the work to be done.

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