Portuguese retailer that currently has 170 stores in 19 markets - including France, Spain, Portugal, Romania, Latvia, Ukraine, Russia, Kazakhstan, Jordan, Bulgaria, Croatia, Philippines, Saudi Arabia, Kuwait, Oman, Bahrain, Egypt, Angola and Mozambique - and in four of these markets - France, Spain, Portugal and Poland - has been making a strong direct investment.
In today's rapidly evolving marketplace, customers are constantly demanding more value, seeking unique services, and requiring a more authentic relationship with the store's business and employees. The volume and diversity of business information continues to increase, making business behavior analysis a constant challenge for retailers around the world. Having real-time information is vital for the development of a successful retail brand and for making strategic decisions.
This brand is geographically dispersed and faces the challenge of staff mobility, making it very difficult to implement an effective internal communication strategy. E-mail and the intranet, the classic tools used by businesses, have proven not to be able to ensure that effectively everyone gets the information in a timely manner. Therefore, the company felt the need to use a more qualified product to ensure a more efficient information and communication management.
• Bring useful, real-time information to users
• Useful and up-to-date information sent to the store POS
• Universal availability of information
• Excellent visibility of operational performance
• Real-time business alerts
Results of using Multipeers
Multipeers enables real-time monitoring of sales targets at the store, regional and global levels, allowing sales and management teams to be effective and meet their KPIs. At the marketing level, it’s possible to prepare a complete campaign in less than a day. Before implementing Multipeers in its management, the company took more than a week to gather information and prepare the campaign. With Multipeers, the sales team can now provide more accurate and timely responses to customer inquiries about stock and items availability. After 8 months of using Multipeers, 70% of stores meet their daily goals and monthly sales targets.