ERP e CRM: tudo o que precisa saber sobre estes conceitos

ERP and CRM: everything you need to know about these concepts

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Technology has changed the way we view business and how we work. There are several solutions that help us in our day-to-day business, automating processes and facilitating the consultation of information. ERP and CRM are two concepts present in many companies, but there are many people who still confuse the two themes. In this article, we will show you everything you need to know about ERP and CRM!

ERP: definition

ERP means Enterprise Resource Planning. It emerged in the late 50’s, when people began to combine management with technology. Initially, its purpose was to optimize the time spent on manual tasks, but today this resource is capable of integrating all the information and processes of an organization in one place.

The mission of this tool is to group all departments of the company, providing better communication, through a continuous flow of information. This factor proves to be of great utility because the processes of a company depend on each other and a failure of communication or loss of transmission of the data can mean great losses of productivity and profit.

ERP is the most basic software of a company and guarantees the financial control of the organization. ERP allows you to stop using dozens of isolated software and ensures greater control over everything that goes on in a company.

CRM: definition

CRM is the acronym for Customer Relationship Management and is used by thousands of companies to manage their relationship with current and potential customers. This software aims to protect the business information of a company. At the same time, a CRM helps to identify the best actions and the best time to contact the customer, in order to boost the sale. Likewise, it allows you to evaluate objectives and evaluate the sales team.

In summary, we can say that ERP helps to:

– Reduce IT costs, human resources and productivity losses;
– Reduce delivery times, as it boosts productivity;
– Facilitate the management of stocks and the purchase and sale of goods;
– Improve tax management.

Briefly, we can say that CRM helps to:

–  Reduce paper costs;
– Reduce time in the search for information and documents;
– Facilitate the formation of teams through software;
–  Increase sales because you can devote more time to sales and set aside more administrative tasks.


Multipeers is a BAM system that allows connection to the various software in a company, facilitating the exchange of information between them and allowing a fast and efficient decision making.

Learn how a BAM system can help your business to grow!

Franquias disponibilizam informações facilitadas

Franchises make information easier

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The franchise model has been growing year after year, new networks are created and the competition gets more and more fierce.

For a franchisor to establish itself in such a competitive market, more and more automation is needed.

Using information technology to collect and process information in real time ensuring speed and efficiency in decision making, resulting in successful franchises.

Franchises that wish to establish themselves need to know what we will address in this article.

Customer Customization

With competition from an increasingly globalized world, every second is important, processing and analyzing thousands of information in real time, enabling franchises to know customers’ preferences and needs, and how to solve their problems.

Today as much as the product of the franchises is a “commodities” all customers want to be called by name, meaning they want to be served in a personalized way.

Knowing this, setting your buyer persona and tracking the purchase journey is a mission that all businesses are pursuing, and the Franchises are in that scenario. This ensures franchisees time savings, assertiveness with prospects.

In addition to knowing each step of the consumers allows improvements in the processes.

Keep an eye on the market

If on the one hand there is a need for customer customization, on the other a careful look at the market and also the competition is a critical factor for the business.

Monitoring the market minutely allows the identification of problems and quick correction, or else the correctness of these assertive actions.

Some models

Digital marketing franchises are a very interesting example that use information in favor of the entire network.
For example, Liguesite uses automated information collection and processing systems for the benefit of the entire network.

Sources of data and content

Multipeers is a real-time data analysis system with which it is possible to aggregate all the information related to the business in a single system and has shown flexibility for several segments including the Franchise. With this system the information becomes simpler, reducing the time previously spent to collect and process information from various sources.

Advantages of using Multipeers on franchises

Reducing costs by simplifying processes, since real-time information management presents the information in a compressed and ready for analysis, reducing the time with extensive reports analysis, so franchisees and employees of the franchises will be able to perform other activities.

Fulfilled Goals

Franchise goals are a very delicate matter, so, soon after the implementation of Multipeers in the sectors, the average of 70% of the monthly objectives can be achieved. In addition, reorganizing teams is possible with well-adjusted system information.

If you need help choosing the best franchise to invest in, or just want to open your own business with information from the Multipeers system, for more security, freedom and growth, feel free to contact us.

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Conheça as 4 fases de um desastre informático e saiba como proteger-se

Get to Know the 4 Phases of a Computer Disaster and Find How to Protect Your Data

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Computer disasters exist and people who think that only happens to others are wrong. The causes for these disasters are immense: inadequate infrastructure, unskilled professionals, lack of security software, among many others. In this article, we’ll talk about the phases of a computer disaster and give you some tips so you can protect yourself and avoid these situations in the future!

Worry phase

After a disaster, and if the company is not properly protected, a wave of concern arises. “Did we lose all the data?”: the affirmative answer to this question can result in a fall in productivity and will be reflected in the profit of the company. The company, at this early stage of the computer disaster, feels lost and cannot reorganize itself in order to continue to produce normally.

Acceptance and understanding phase

After the initial phase of panic and concern, it’s time to look at the real impact the disaster will have on the company. Thus, it is necessary to evaluate what needs to be done, what data were most affected, among other essential aspects to the good functioning of the company.

Phase of redoing what was already done

This is the stage where you will have to organize the work that had already been done previously. Sometimes a computer disaster destroys work done years ago. It is important to be aware that at this stage the old work and the current work will overlap, which will make the workload of the employees increase significantly. It is necessary to make a good time management so as not to lose the old work and at the same time do not harm the current tasks.

Normality phase

After all the confusion generated by the computer disaster, it’s time to get back to normal. It will not be an easy task, since a computer disaster always leaves sequels, but gradually the company will return to its usual routine. It is crucial that after such a situation, companies protect themselves and ensure that in future disasters they have control over their data.

Disaster Recovery Plans

Disaster recovery plans are essential for planning actions that ensure that a disaster doesn’t harm with the company’s performance. In addition to this proactive action, the disaster recovery plans also have a reactive action, through the action of executing emergency actions, previously planned and that guarantee the immediate resolution of problems. Disaster recovery is still defined as the set of procedures to be performed in crisis situations. The ultimate goal is to save your company data so your information stays safe and sound.

“It’s worth more to be safe than sorry” is an absolute truth when it comes to computer disasters. Learn about IT PEERS security solutions and ensure you don’t lose valuable information even in the most extreme situations!

Saiba como aproveitar todas as potencialidades do Big Data

Find how to take full advantage of Big Data

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Big Data is a term that has been in vogue in recent months. Big Data is the term that describes the immeasurable volume of data (structured or not structured) that have a daily business impact. More important than the amount of data, is what companies can effectively do with this data. According to IBM, by December of this year there will be three times more devices connected to the internet than people in the world. This information is more than enough proof of the amount of data that is generated every minute, which is a challenge for companies. What to do with so much information? How to take advantage of the data generated daily? In this article we will show you how to take full advantage of the potential of Big Data.

Analyze the business in real time

Information is growing at a very fast pace, which makes its analysis increasingly difficult. The solution is to analyze the data in real time to get the most out of the information. Products like Multipeers allow you to analyze every second what is going on with the business. In this way, you can make the most of the data to make the best decisions for the business. Allying the large amount of data generated in companies to a real-time analysis allows you to gain essential insights for business success.

Better data collection

The data come from the most diverse channels and through Big Data it is possible to centralize them and group them by affinities. It is possible to be closer to the customer through the collection of data through questionnaires, applications, loyalty cards, among other instruments. The data collected is essential for assertive planning of marketing and communication actions.

Greater effectiveness of the business

More than knowing the market, companies are able, through Big Data, to use the data to change the business and increase the return on investment. Using analytical expertise allows companies to create new business indicators and analyze them more comprehensively and objectively. In this way, they will achieve better levels of income that will be reflected in the success of the business.

Have the right tools

It is imperative that companies have the right tools to deal with the vast amount of data they are creating every day. Datapeers, for example, is an innovative solution that helps companies meet legal requirements and improve the quality of development processes, ensuring the protection and confidentiality of data. The new EU data protection regulation reinforces the importance of information and the increasing need to protect it.

Os erros mais comuns na gestão de clientes

The most common mistakes in customer management

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Customer satisfaction is one of the primary goals of any business. It is often said that a satisfied customer tells their experience to one person, but an unhappy customer shares his discontent for 20 people! Therefore, it is essential for managers to know how to manage their clients, so as to provide them with the best possible service. In this article we will address the most common mistakes in customer management and give tips to avoid them!

Not knowing the customer and their needs

One of the worst mistakes in managing clients is treating all customers the same way. It is unkind when we are attended by an operator who seems robotic and who has a rehearsed speech and does not escape the script. CRM tools help companies to know each customer, their needs and preferences. They also provide information on the most appropriate time to act, either by sending a special campaign or a product sample. You can connect a CRM system to a business monitoring system such as Multipeers. In this way, you will have real-time and always up-to-date information about your customers.

Stalking customers

Some companies don’t know how to respect the customer and send repeated information over and over again. This type of attitude distances the customer from the company and causes it to gain even a certain dislike of the brand. Sending email campaigns should not happen every day or every week. After a request for information there shouldn’t be a constant chase over the phone until the customer decides whether to buy or not. This pressure will only cause the client to decide not to buy anything and will spread their bad experience to their circle of friends and family.

Unique sell

Many commercials are concerned only with the single sale and don’t work towards customer loyalty. Certainly, the first sale is, in theory, the most difficult, since the customer still doesn’t know the company and the products. Focusing on the single sale is a very common mistake that can cause the company to lose sales in the future. Business teams should be concerned about maintaining customer contact in order to guide them toward future purchases and this is achieved through good after-sales service.

Complicating customer service

Unfortunately, there are many companies specializing in this field, especially telecommunications and internet service companies. It is very annoying for a customer to have to repeat their problem to three or four different people. The customer service should always be as pleasant and short as possible because only then can you pass on an image of professionalism. If the customer needs to talk to four people before seeing their problem solved, they will get the feeling that the company is disorganized.

Don’t guide and educate the client

Providing relevant and useful content to the customer about the products or services is a way to educate customers and share important information so that they choose your product. Creating a FAQ section, creating a blog about the area of ​​your activity and having a regular presence on the main social media are good ways to educate the customer about your product.

Dicas práticas para melhorar o desempenho da sua empresa

Practical tips for improving your business performance

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Boost your business performance with practical tips

High competition forces companies to improve their performance on a daily basis to ensure that they use the best processes and get the best results. In the hectic days of the business world, it is not always easy to find ways to improve performance and we often focus only on cost savings and we forget the other things. In this article, we present you practical tips to improve your company’s performance!

Analyze the business

Sounds like a basic tip, but it fails so many times. In most companies, managers base their decisions on reports a few days late, which makes their action always responsive and non-proactive. Analyzing the business in real time is increasingly a trend in the business world by which software like Multipeers make more and more sense. If you know at every moment what is going on in your business, you will be able to make the best decisions and you will always be one step ahead of your competition.

Invest in training

Training employees is an investment that brings a positive return in the short term. The more skilled the employees are, the better they will be able to perform their tasks and consequently the company’s performance will be better.

Keep focus

In your day-to-day life you should eliminate all kinds of distractions that could delay your work. This doesn’t mean cutting off access to social networks or stopping coffee breaks. The most important thing is to keep employees motivated and committed to doing the tasks because if they are committed to their tasks, it will be easier to eliminate the distractions in a natural way.

Avoid unnecessary meetings

It is a common practice in business world to have meetings for all reasons and without realizing this is one of the main reasons why we waste more time. It is advisable to have meetings held standing so that people do not sit back and talk objectively about the main issues.

Advance work

“Do not leave to tomorrow what you can do today” is a valuable rule and has positive consequences for a more productive day. If you arrive early to work don’t wait for your schedule to start and go ahead with that complicated task you have been putting off.

Take short breaks

Contrary to popular belief, spending too much time in front of the computer is not synonymous with higher productivity. Taking small breaks throughout the day is advised to keep you focused for the rest of the day. This will free up your mind and will be able to accomplish your tasks with greater focus.

Como gerir melhor o tempo na área comercial

How to better manage time in commercial area

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Learn how to better manage your time in the commercial area

“Time is money”: more than ever this saying makes sense! We lived in an amazing pace, and we would do everything we could to stretch our time, so that we could complete all the tasks in a timely manner. Time management is one of the concerns of all professionals in the commercial area. The contacts are numerous, the meetings multiply and there are days that we feel lost. As our day doesn’t have 48 hours, it is fundamental to know how to manage time in the commercial area. In this article, we’ll give you 7 tips that will help you better manage your time!

Delegate tasks

There are professionals who have great difficulty in delegating tasks because they are afraid that the final result will not be as good as if it had been done by them. Wanting to do everything yourself is a big mistake because there will be something that will be less well done. It is essential that you have complete confidence in your team so that you can delegate tasks. In this way, you will free yourself so that you can perform one hundred percent the tasks that in fact depend only on you.

Limit meetings

It is a very Portuguese habit to prolong meetings and sometimes you don’t realize that it is one of the reasons that makes you lose more time. Set a meeting agenda and push yourself to stick to it. Business meetings should be objective and straightforward, otherwise it will be a waste of time for both parties.

Set priorities the day before

What is more important at the moment: getting new customers, selling more to old customers or scheduling meetings? If you plan your activities in advance, the opportunities to increase your sales will be much greater as you will be focused on the top priority. Prepare your schedule the day before and the next day will be quieter and more productive.

Don’t be always available

Always being available to others can become a serious problem. Block some time a day so you do not be interrupted, especially if you have more delicate and difficult tasks to do. In this way, you will be able to be more focused and at the end of the day you will feel the difference in results.

Don’t look at the email every 5 minutes

Many of the good news in the commercial area comes by email and we tend to open the inbox often. Disable email notifications on the desktop and schedule a few moments of the day to check and reply to emails. In this way, you will be more focused on the remaining tasks and you won’t be constantly being interrupted.

Use a CRM

A CRM will help you to keep all the information organized and this will be valuable in the future when you want to get back to an old customer. Having the information spread out in Excel files, post ‘its and sheets and draft is not productive and will make you more anxious. Organizing information is essential so you can better manage your time.

Simplify reporting

Long, subjective, hard-to-read reports are not useful to anyone. The shared information should be self-explanatory and easy to read, because only then will you be able to extract the best results from the collected data. Softwares like Multipeers allow you to analyze the business in real time and allow the extraction of graphically clean and interactive reports.

Gestão de dados: como otimizar os resultados da sua empresa?

Data management: how to optimize the results of your company?

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Optimize your business data management

The main purpose of data management is to organize them in the best possible way so that they provide us relevant information for an effective decision making. Companies are passing a delicate period in relation to information management, because they produce more and more data (big data) and often don’t know how to deal with them. In this article, we’ll give you some tips to help you to optimize your business results through data management.

Definition of KPIs

Companies produce thousands of data in a short time and it becomes impossible to analyze all available indicators. KPI’s – key performance indicators – are the indicators of business success and are those indicators that demonstrate to us if the company is going the right way. It is essential that managers define the most relevant indicators in order to always know if the expected results are being achieved. It is humanly impossible to evaluate all the indicators; it is fundamental that the manager focuses on those who show us exactly in which state business is.

Real-time data analysis

Analyzing data in real time is increasingly a necessity for businesses. A large number of managers base their decisions on multi-day reporting and end up having a reactive rather than proactive action. In the competitive world of business, it is very important to know the state of the business at every moment, so that the right decisions are made. Softwares like Multipeers allow you to monitor the business in real time, providing information always updated and in a graphically clean and interactive way.

Data security

More than ever, data security has been so widely spoken in organizations. There are more and more threats in the digital world and it is really necessary for companies to take security measures so they do not run the risk of seeing their confidential information exposed. Due to the new data protection law, to come into force in May 2018, companies have given special attention to the security industry. There are products that can guarantee the security of your data. A good example is Datapeers, which allows, among other things, data masking.

Process Improvement

A process is something that the company does continuously. As it is something that is repeated over time, it is essential to create norms and routines to improve each process. Automating everything that is possible, eliminating what is unnecessary and standardizing what is repetitive are some of the possible ways to improve business processes.

Application of methods to improve management

The Kaizen method seeks continuous improvement. It uses several methodologies such as PDCA, 5S, DMAIC, among others. For these methodologies to be successful in companies, it is necessary to create reports automatically and make the information available to the entire organization. In this way, the management of the company will be better and this will be reflected in the decisions taken!

Saiba como a análise de dados o pode ajudar a definir uma estratégia de mercado

Find how data analysis can help you to define a market strategy

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Understand how data analysis can help you define strategies

Intuition is not enough when deciding what’s best for your company. Fact-based data analysis increases the likelihood of making the best decisions for the future of your business. More and more managers are aware that analyzing data in a timely manner is a necessity in today’s business world. In this article, we’ll explain how data analysis can help you to define a market strategy.

Data from various sources provide a global view of the market

Analyzing data from various sources is essential to have complete and comprehensive information about the state of your business. It is essential that you be attentive to the market and the sources outside the organization are of the utmost importance. If you always know what is going on in the market where you operate, you will be able to keep abreast of trends and changes, being able to be one step ahead of the competition. Data analysis helps you figure out what to do next.

Analyzing the information left by the client allows to draw a real profile

It is mandatory to know the client’s profile, their needs and expectations. We can draw this profile if we are attentive to the signs that they leave in the different channels of communication with the company. In today’s digital world, we all leave clues and everything the customer does on the Internet can be relevant information for building his profile. His behavior creates statistics, which in turn create consumer behaviors. Through this data, we can improve our service for that customer, increasing their connection with the brand.

Analyzing the results of marketing actions improves its performance

Everything we do at the marketing level must be measured. Through analytics tools such as Google Analytics, you can identify which areas of the site are performing best and target efforts to those who are not performing well. At the level of social media this also applies and we should always analyze all actions. In this way, the analysis of data allows to improve the performance of marketing, which will be good for all the areas of the business.

True information increases confidence in decisions

Decisions made on the basis of actual business data will increase the confidence of managers. And this increase in confidence will be positive for business growth as the manager will be able to make tougher decisions more consciously and the risk of making mistakes will be lower.

Knowledge of competition improves our market positioning

Analyzing the actions of the competition and creating statistics with these data will give us a better perception of what our competitors do and will allow us to have a better market positioning. Real-time information is increasingly a necessity and allows us to know at every moment what is going on around us so that we can act quickly and consciously.

Multipeers is a business monitoring software that allows you to manage your business in real time. Talk to us and know the product that will change all the management of your business!

7 Dicas para tomar melhores decisões para o seu negócio

7 Tips for Making Better Decisions for Your Business

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Find the best tips to make the best decisions

Managing a company is making choices daily and knowing how to deal with the consequences of those choices. In the chaotic world of business, it is not easy to know which way we should go, but there are a number of tricks that help us to make the best decisions. Here are 7 tips to make the right decisions for your business!

Have an analytical thought

Making decisions involves a deep understanding of the context and the implications that the decision will have for the business. All scenarios should be analyzed taking into account the various variables involved in the process. Within this analytical thought, you should put into discussion the mistakes previously made in similar situations. Mistakes of the past are good teachers for the decisions of the present.

Review the data correctly

The data are the most important assets of your business and they have very important information for a conscious decision making. Software such as Multipeers, which allow you to analyze your business in real-time, are essential in today’s business world as changes happen at a rapid pace and managers need to keep abreast of what’s happening so they can make decisions on right time.

Accept that there is not only one right answer

The choice that seems like the ideal today may not be the best tomorrow. In business decision-making there is not just one right answer and decisions have to be made keeping in mind the current context of the business. The manager should put all possible answers on the table and analyze the pros and cons, keeping in mind that there may be more than one right answer to the same situation.

Consider the long term

Most managers favor decisions that seem to bring greater returns in the short run, eventually forgetting about the long run. Making decisions that only aim at the short term means that in the future the business can be compromised. All decisions must be taken after analyzing the impact they will have in the short and long term.

Listen to the opinion of others

Company employees should be involved in the most important decisions. Listening to their opinion is important because it will increase their sense of belonging. In addition, they live the business daily and will certainly have a different view on some aspects of the business, so their opinion is essential for a more effective decision making.

Be rational

It is critical not to be guided by emotions when you are making a decision. It is impossible not to get emotionally involved with your business, but when it comes to making decisions you should put emotion aside and act rationally, otherwise it may compromise the future of the business.

Don’t delay decisions

We tend to postpone difficult decisions even though we will have to act sooner or later. If you already know what decision you are going to make and the consequences this will have for your business, it is not worth putting off any longer. The business needs dynamism and it is through the decisions that it evolves!