4 Mitos sobre a gestão da informação

4 Myths about information management

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Myths about information management

Managing information and data in companies is one of the main concerns of managers and is a topic that has been in vogue in last months. Threats to information security appear more and more in more and more varied forms and it is difficult to manage all the data of the companies in a safe and effective way. In this article, we will demystify 4 generalized ideas about information management that will help you better manage your company’s data!

Myth: data security can no longer be guaranteed

Computer attacks are increasing and there is increasing variety in attack forms. However, it is possible to reformulate information security strategies and change some routines: checking your antivirus regularly, changing passwords frequently and choosing good Cloud services are some tips to ensure greater security of internal information.

Myth: we cannot prevent, just react

The most frequent threat today is called ransonware. In this attack, hackers steal data and request redemption in BitCoins to return them to the company. This attack occurs by sending an email to a company employee who opens it without realizing it is a threat. A malware download is automatically downloaded to the computer. This shows us that investing in employee training is essential. Awareness-raising campaigns on the importance of information security is a form of prevention.

Myth: upgrade the systems ensures the protection

In fact, a system upgrade can pose an even greater threat to data security. It is essential that companies test the upgrades in their own environments before starting to effectively update the system. This way you can detect threats and eliminate vulnerabilities of the update.

Myth: Information management only concerns IT managers

In an organization it is essential that all employees are committed to the issue of safety. That is why the awareness campaigns for this topic are so important. The responsibility of protecting the confidential business data is of everyone who works there. In addition, the more information that managers gather, the more confidence they will have when making decisions. Big Data and real-time data analysis are two growing trends that are changing the way we manage business information.

Protecting your company’s information is critical so you can ensure that no confidential information is passed abroad. Prevention and training of employees together is the key to ensuring that data is protected and secure. Products such as Datapeers are increasingly needed in today’s business environment as they enable the protection of information and ensure compliance with the new data protection regulations, which will enter into force in May 2018 in the European Union.

5 Digital Marketing Trends that Influence Management

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Get to know digital marketing trends that most influence the management

The evolution of technology has created new forms of consumption and the market has adapted to a new way of relating to potential and current customers. These changes made digital marketing a major player in today’s business. Nowadays, everything happens at a dizzying speed and changes occur with high frequency. Businesses need to act proactively and need to be aware of trends in order to be able to follow market and competition effectively. We present you 5 digital marketing trends that influence management!

Sponsored links

Google and Facebook are the two giants in this war. Creating ads on these two platforms is an increasingly obvious trend. Google Adwords and Facebook allow you to create more and more targeted ads, which makes it much easier for companies to communicate with potential customers. The reach of Facebook page publications is increasingly reduced, which clearly indicates that Facebook wants to focus on and privilege the pages that sponsor publications. At Google Adwords we see more and more targeted and sophisticated ads, which shows us that the great Internet search giant is constantly investing and innovating its services.

Customer focus

More than ever, the focus must be customer-centric. The massive use of social media privileges the contact of companies with potential customers and allows you to create content according to your needs and preferences. Offering a good shopping experience and good after-sales service is essential for customer loyalty. Companies should keep in mind that nowadays it’s very easy for an unsatisfied customer to spread a negative message about a certain product or service, so they should maximize all their efforts to please him. Brands should be careful to monitor in real time all that is said in the digital world so that they can respond in a timely manner with appropriate actions. Softwares like Multipeers allow you to analyze all the business information to the minute and are increasingly essential in today’s business world.

Big Data

The great volume of data that businesses have to deal with every day is one of the main concerns of the moment. Data is information and more than ever having information is having power to decide consciously. Analytics tools such as Google Analytics should be used to gain insights about digital presence of brand. In this way, companies can restructure and adapt their web presence according to their performance.

Mobile Predominance

Internet access via mobile devices has already exceeded desktop accesses and the trend is to continue to rise in the near future. The search engines have already adapted to this new reality and privilege websites that are mobile-friendly. Companies must include in their digital marketing strategy a space to make their websites increasingly responsive. The widespread use of mobile devices to access the Internet also enhances access to various social media. Currently the consumer doesn’t surf on the Internet: he lives online.


This new concept encourages the return of a customer to finish a purchase that he has started and is one of the main trends in the area of ​​e-commerce. Remarketing increases lead conversion and customer rapprochement. The great thing is to win back the lead and present content to his needs until he makes the purchase.

Digital marketing is undoubtedly a major trend of the business world and companies should invest in having a positive digital presence. Interesting content, mobile “friend” sites and total customer focus are indispensable weapons to win today!

7 KPI’s obrigatórios para gestores de marketing

7 KPIs required for marketing managers

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Get to know the most important KPIs to measure your marketing results

Measuring digital marketing results is mandatory if you want to identify areas that need improvement and if you want to have a great performance. By analyzing your marketing results frequently, you will have a more global view of the business and be able to make more conscientious decisions. The marketing world is extremely vast and it is not always easy to know which are the most important indicators for the business. In this article we present you 7 mandatory digital KPIs for marketing managers!

Website traffic: visits

This metric is essential and shows how many visits you had on the website in a given time frame. It is important not to confuse this metric with the number of people who visited the site: this value tells us how many visits users made to your site, and the same person may have entered the site 10 times or more. This indicator is critical to the success of the sales funnel because the more visitors you have, the greater the likelihood of generating leads and sales. You can easily find this value in the Google Analytics dashboard.

Number of organic visits

Within the number of visits to the website, the number of organic visits stands out. Organic visits are those that come to your site through search engine search. People can get to your site because it appeared in the results when there was a search for a certain keyword. So the more organic visitors you have, the better positioned your site will be. This also means that the keywords you are using are the right ones for your business and the ones your target audience uses.

Conversion rate

Having lots of visits on the website is very important and means that our site is performing well and is showing up in the search engines. However, it is not enough that the visitor navigates the site and leaves it without leaving us a contact or without buying something. The conversion rate lists the number of visitors to the website with the number of visitors who make a purchase. It is a very important indicator because it allows us to realize if our site is really intuitive.


ROI means return on investment and measures the end result of an investment: it relates all the expenses involved in an action to the profits made by that same action. The formula for calculating ROI is as follows: ROI = Net Profit (Total Investment Profit – Cost of Total Investment) / Cost of Investment. If the ROI is greater than zero, it means that the investment was positive for the company. If you have negative values, there was a loss.

Cost per lead

This KPI shows us how much it costs the company to get a lead. We get the value after dividing the amount of money invested in digital marketing by the number of leads generated. Studies indicate that the cost per lead generated through digital marketing is about 61% lower than the leads generated by traditional marketing. Knowing how much it costs us to generate a lead is essential so that we can redistribute the investments and improve the results.

Visits generated by social networks

If your company is committed to communicating through social media, you should always measure the impact it has on your website and business. It’s no use posting good material in the company profiles if it doesn’t translate into visits and sales. Weekly you should measure how many visits you had from each social profile and should invest more in those that more visits generate through the website. If a social media doesn’t generate any visitors, you should consider whether it is worthwhile to continue investing time in this profile.

Bounce Rate

Bounce rate shows us the percentage of visitors who were only on one page of your site. The higher this fee, the worse it will be for you because it means that there were many visitors giving up quickly of your site. This may mean that your site is not appealing or has little relevant information. Whenever this value is too high, you should invest time in improving the website. Otherwise you may lose many business opportunities.

Increasingly it is essential to keep track of the state of the business and the marketing situation of the company in real time. Marketing has been gaining more importance in the business world due to the great competitiveness that exists today in the markets. Want to know how you can keep track of your business in real time? Get to know Multipeers today!

Geração C

Generation C: Everything you need to know about new consumers

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Get to know the C generation and learn how to capture their attention.

Generation C has the power of consumption these days. C is related to the word connected because that is how most of us live: connected to the Internet. New consumers live online and businesses that want to survive in today’s competitive marketplace must maintain a strong online presence. In this article we show you everything you need to know about this new type of consumer to achieve them and gain loyalty!

Consumer has the control

New consumers, because of the multiplicity of available means, like to control all processes. With a simple Google search they can access thousands of results and they like to feel that they have the power to choose which product or service they will buy. They are very selective and demanding and like to compare prices and read reviews written by other consumers. You can say that they are very influenced by what they see in the online world.

Love for social networks

These new consumers like to belong to a community and they share their day-to-day on social media. They often share opinions about a particular product or service and that product or service gains a wide reach from the network of the person who shared. New consumers also like to be part of online communities because they feel they belong to something.

They like original content

Generation C has easy access to content and likes to follow pages on the Internet that create relevant and original content. They are creative consumers because of the stimulations they are subjected every day and when they find interesting content they like to share it with their network. Companies that want to capture the attention of these consumers should invest in creative, original and differentiating promotional materials.

They don’t like television or radio

New consumers are far more adept of computers and mobile phones than television or radio. It will be useless to try to catch their attention through these last two means. Even when they are watching TV or listening to the radio, most of the time they are still “stuck” to a mobile phone or tablet, and their attention is completely dispersed.

Following fashions

All generations followed fashions but Generation C is at a completely superior level. If one product (for example a movie or book) is in fashion so all the consumers of this new generation want to buy it. There is consequently a mass consumption driven by social media and online commentaries.

The new generation of consumers makes the market even faster and the changes happen at an impressive pace. So being aware of all the changes is critical to being able to survive and make the difference in the market. Software that lets you keep track of all your company information in real time helps managers make the right decisions for the business.


Google tools that will help your business

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Find how Google can help you with your business

Google is the biggest Internet giant and anyone who works with technology can no longer live without it. The term “google it” (looking for information about something in the search engine) is part of our day-to-day life, but Google is much more than a search engine: it’s a powerful tool that can help you with your business. In this article we introduce Google tools that will help you have more effective and productive days!

Google My Business

Google My Business

Google My Business provides very useful information about a business, such as address, phone number, and hours of operation. It also allows you to call the company with just one click. This is a free tool and you can enter all the information about your company there. It works very well locally and is especially appropriate for small business. Through this tool you can have driving directions to the company and ask for the company itself to get in touch with you.

Google PageSpeed ​​Insights

Google Pagespeed Insights

This free online tool allows you to verify the speed with which the content of your site is uploaded. In addition to indicating the speed at which the site loads, Google PageSpeed ​​Insights also gives you improvement tips so you can optimize your website’s load time to the maximum level. It’s important to keep in mind that the speed of a website is one of the most important factors to have a good position in Google. Nowadays, the consumer is very impatient and will not have the patience to wait for your site to load and it is more likely that he or she goes to another site and you miss the opportunity to have a new client.

Google Trends

Google Trends

It’s one of the most powerful tools but one of the most underestimated too. Google Trends is mandatory for companies that like to produce relevant content. This tool gives us information about the most searched themes at the moment, according to geographic location. It is good for SEO and for increasing visits for websites and blogs. It allows to monitor in real time everything that goes on in the World.

Google Alerts

Google Alerts

This tool allows you to set alerts to be informed whenever any mention about your company is made by any website or blog. It’s also very important to follow the competition. You can set alerts about your two or three biggest competitors so you do not lose anything of what they’re doing right now. This way you will always be informed and you can act immediately so that you don’t get out of the competition.

Google Analytics

This is a must have tool if you want to have a good online presence. Through Google Analytics, you can track your website results: number of visits, organic visits, visits from social networks, bounce rate, country with more visits, among many other metrics that will help you understand the state in which your website is. With Analytics you can implement actions to improve the performance of your website and consequently sell more.

Keyword Planner

Keyword Planner is part of Google Adwords. Adwords allows you to create paid ads that put your company website first. However, Keyword Planner is free and is a powerful tool to find the right keywords for your business. This tool tells you the average monthly search for a certain keyword and also tells you if you have a high, medium or low competition. So you can see if the keyword is good or bad and if it is worth investing in it on your website!