Como a inteligência artificial vai mudar a forma de trabalhar das empresas

How artificial intelligence will change the way we work

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Artificial Intelligence: most significative applications

Artificial intelligence is one of the themes of the moment. There is also the misunderstanding that this concept only relates to the existence of intelligent robots that aim to eliminate the human race. However, the various advances in artificial intelligence, also known as AI, are meant to save us. Among AI’s main fields of action is medicine, which has shown significant and very important results in finding a cure for many diseases. Also in the business world, artificial intelligence will have a big impact. In today’s article we will address the most significant changes!


Chatbots are revolutionizing customer service. A chatbot is nothing more than a robot that talks to people. Chatbots help the user in a series of activities that until very recently required human intervention. If you’ve already ordered an Uber or a pizza for a mobile app, you’ve already used a chatbot. This tool aims to facilitate interaction between customers and companies. The applications are the most varied: from the possibility of checking the price of a currency, through scheduling a medical consultation: with chatbots everything becomes easier and companies are closer to your target!


Artificial intelligence helps companies to interconnect all their information, which plays a very important role in management decisions. A company that analyzes your information in real time and has all the important business information in one place will be able to make more assertive and accurate decisions, which enhances the success of the business.


It’s the great star of IBM and a highlight in cognitive computing. This is a system that speaks and understands what people say. Bradesco was the first user of this technology in Brazil and believes that it will have great importance in the areas of customer service, training of employees and capital management. Watson has also been used in the health sector to assist doctors, drawing on scientific publications. The system is able to learn from its own experience, delivering increasingly accurate results.

End of repetitive tasks

Artificial intelligence helps employees stop wasting time on overly bureaucratic and administrative tasks. Through rules, it is possible for robots to perform the function of personal assistants, giving information on day-to-day tasks, meeting schedules, and travel times.

The use of machines and software capable of learning and operating without human supervision grows in companies with the aim of improving performance and reducing operating costs. In an age when technology dominates our daily lives, it is critical that companies follow this evolution and develop strategies to implement artificial intelligence in their processes.

Saiba como aproveitar todas as potencialidades do Big Data

Find how to take full advantage of Big Data

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Big Data is a term that has been in vogue in recent months. Big Data is the term that describes the immeasurable volume of data (structured or not structured) that have a daily business impact. More important than the amount of data, is what companies can effectively do with this data. According to IBM, by December of this year there will be three times more devices connected to the internet than people in the world. This information is more than enough proof of the amount of data that is generated every minute, which is a challenge for companies. What to do with so much information? How to take advantage of the data generated daily? In this article we will show you how to take full advantage of the potential of Big Data.

Analyze the business in real time

Information is growing at a very fast pace, which makes its analysis increasingly difficult. The solution is to analyze the data in real time to get the most out of the information. Products like Multipeers allow you to analyze every second what is going on with the business. In this way, you can make the most of the data to make the best decisions for the business. Allying the large amount of data generated in companies to a real-time analysis allows you to gain essential insights for business success.

Better data collection

The data come from the most diverse channels and through Big Data it is possible to centralize them and group them by affinities. It is possible to be closer to the customer through the collection of data through questionnaires, applications, loyalty cards, among other instruments. The data collected is essential for assertive planning of marketing and communication actions.

Greater effectiveness of the business

More than knowing the market, companies are able, through Big Data, to use the data to change the business and increase the return on investment. Using analytical expertise allows companies to create new business indicators and analyze them more comprehensively and objectively. In this way, they will achieve better levels of income that will be reflected in the success of the business.

Have the right tools

It is imperative that companies have the right tools to deal with the vast amount of data they are creating every day. Datapeers, for example, is an innovative solution that helps companies meet legal requirements and improve the quality of development processes, ensuring the protection and confidentiality of data. The new EU data protection regulation reinforces the importance of information and the increasing need to protect it.